This map on a B&B’s site had four purposes:
1. to save the innkeeper the trouble of giving directions over the phone ten times a day
2. to get guests to the inn easily no matter which direction they are coming from
3. unlike a generic (i.e., Google) map, to spotlight the inn’s location and the easiest route to get there
4. unlike Google maps, to print full-page and to work just as well when printed in black and white as in color
This map was supplemented with a wider context map showing the entire San Francisco Bay Area.