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John Boykin
John Boykin, UX Researcher
Shopping center map

Like many You Are Here maps, the old Carlmont Shopping Center map was misoriented to its environment, sending people left when they should go right. Buildings that shoppers perceive as a single unit were shown as separate shapes. And there was no hint of the center’s quaint charm.

Below is an excerpt from the old map and the corresponding excerpt of my redesign.

You Are Here maps typically suffer from two problems: visual noise and a coding system instead of place names. Coding forces you to look back and forth between numbers on the map and a separate directory of place names. My designs try to eliminate both problems, making it easier to find what you’re looking for. A directory then becomes an optional extra.