Planned, conducted, and analyzed both qualitative and quantitative research: interviews, usability testing (moderated and unmoderated), surveys, focus groups, server log data
Analyzed drop-off in borrower application process: quantifying drop-off at each step, critiquing pages to identify probable causes of drop-off, detailed recommendations for ways to improve the design to minimize drop-off
Summarized a year’s worth of research with investors into an executive summary called “What we know about investors”
Proposed a key business rule change that would make investors more successful and thus more inclined to reinvest
Created a set of borrower and investor personas
Compiled an extensive to-do list of content that investors demand, based on input from investors in multiple studies