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John Boykin
John Boykin, UX Researcher
Bed & breakfast inn map

This map on a B&B’s site had four purposes:

1. to save the innkeeper the trouble of giving directions over the phone ten times a day

2. to get guests to the inn easily no matter which direction they are coming from

3. unlike a generic (i.e., Google) map, to spotlight the inn’s location and the easiest route to get there

4. unlike Google maps, to print full-page and to work just as well when printed in black and white as in color

This map was supplemented with a wider context map showing the entire San Francisco Bay Area.