HomeUX DesignSamplesResearchVisualWritingSpeakingReferences
Call 650-906-5567 cell
John Boykin
John Boykin, UX Researcher
Health booklet for 4-year-olds

Krames publishes booklets on health topics for doctors to hand to their patients. This 16-page booklet is for parents to read to their very young children who will be having surgery to remove tonsils and/or adenoids.

This was an overhaul of one of Krames’ best sellers. The original booklet featured a character named Jimmy the Giant, whom Dr. Lawrence treats while walking around inside his throat.

I changed the concept to an ordinary kid, Benny, who has trouble sleeping and breathing because of tonsil and adenoid problems. In Bennie’s dream, Dr. Lawrence borrows Benny’s toy spaceship and shrinks himself and it down small enough to fly around inside Benny’s throat. His sister Susie comes along to watch.

I came up with the entire story concept, sketched out the initial storyboard in consultation with the visual designer, and wrote all the text and dialogue. It was reviewed by 6 doctors, 2 nurses, and a few parents and kids.